Little Explorers Adventures

NAME

DELIVERABLES

Branding, Logo, Web Design & Coding, Illustrations, Business Cards, Social Media Marketing

TOOLS

Adobe Illustrator, Photoshop,

Visual Studio Code

ABOUT

The program is designed to encourage a child's innate sense of curiosity about the natural world, their community, the arts, and our cultures.

AUDIENCE

Ideal for parents/guardians who are seeking a preschool that promotes learning through experience, creative thinking, and outdoor environments.

TONE

Imaginative, friendly, engaging, playful

old

new

LOGO

The name 'Little Explorers Adventures' refers to the community of toddlers, young children, and parents/guardians of the program. All participants, young and old, share a unique sense of adventure throughout the program which can’t be found at other preschools.

COLOR

Bold vibrant colors to reflect the youthful energy of the brand.

SOCIAL MEDIA

A social media marketing campaign was designed and launched through Facebook and Instagram to raise brand awareness and increase class enrollment.

SITEMAP

After a brief interview with the owner, the essential content was organized into a sitemap to represent a visual hierarchy of the pages. These pages were then ready to be constructed and stylized using HTML and CSS.

WEB DESIGN

Using the new brand identity, I began designing the look for the new Little Explorers Adventures website.

Live site - www.littleexplorersadventures.com

LEARNING ON THE JOB

One of the major challenges was coding the website to be adaptive to all screen sizes (widescreen, tablet, mobile). Through the help of StackOverflow, MDN Web Docs, Chrome Dev tools, Youtube, and other resources I was able to pinpoint and rewrite the errors in my code.